From Brainwashing to Greenwashing

Whenever you go to the store, you always check the labels, the brightly colored stickers, the things that make a product stand out. These kinds of things drive corporate public relations offices to embellish and exaggerate certain claims made on certain products. Recently, more and more products have been shifting over to what has now been dubbed 'Greenwashing', brainwashing of a sort in which big time suppliers of food, cleaning products, and almost everything else are misleadingly trying to appeal to the consumers soft spot for the environment. As much as governmental committees like the Advertising Standards Authority and the Commerce Commission regulate what goes into the market, they can't always catch every mis-claim a company makes about its product, be it accidental or purposefully. It is with activist groups such as the Green Party, the World Wildlife Foundation, and Greenpeace that these mis-claims can be caught, but it is with the power of these governmental committees that the companies can be punished.
 http://www.stuff.co.nz/business/industries/5917931/Greenwashing-Consumers-beware

In order to make a difference, you have to do your research, and while this may take time and effort, the hope is that all the reports of mis-claims from these companies will add up, and that action will be taken.