Think Blue? Volkswagen Takes Environmental Aim

For years, the green movement has always been directed by the smaller people, the farmers, the hippies, the environmentalists, people who were fractured, not whole companies like Volkswagen. Volkswagen is seeking to change this though, and is hoping to orchestrate some environmental change by implementing its "Think Blue" program. The Director of Sales and Marketing at Volkswagen South Africa, Mike Glendinning, says that ,"ecological sustainability is imperative, especially in a place such as South Africa." Through its three pronged process of BlueFactory, BlueMotion, and BlueEnvironment, Volkswagen hopes to set high sustainability standards with attainable goals of lower CO2 emissions then it already has, reduced electricity consumption, their patented BlueMotion technology which determines best fuel efficiency for the car, and has partnered with several environmental organizations.
http://3d-car-shows.com/2011/environmental-protection-is-the-top-priority-for-volkswagen/

It seems that environmental programs are showing up more and more often lately, and that it is a trending topic for big corporate businesses. I'm currently struggling to see whether this is for better publicity, or whether these companies are going to truly live up to their claims. With the on and (currently) off status of the Cap and Trade system, which apparently overtaxed some companies and was done away with, I have no idea where to put my faith in environmental sustainability and big companies.